Scope of Work:
Brand Identity, Creative Direction (Photoshoot & Model Styling), Web Design

Project Overview:
Una Ves Boutique is an online fashion brand catering to Latina women who embrace a soft, elevated lifestyle. The brand needed a visual identity and digital presence that felt feminine, intentional, and culturally resonant while maintaining a polished, modern aesthetic.

The Objective:
To create a cohesive brand and online shopping experience that reflected the boutique’s lifestyle vision and connected authentically with its audience.

The Approach:
The project began with brand identity development to establish a refined and cohesive visual foundation. Creative direction guided the overall aesthetic, including photoshoot concepts and model styling, ensuring the brand’s softness and femininity were expressed consistently. Web design brought the vision together through a clean, intuitive e-commerce experience that allowed the brand’s story and products to shine.

The Deliverables:
-Visual brand identity system
-Creative direction for photoshoot and model styling
-Custom e-commerce website design

The Outcome:
Una Ves Boutique launched with a polished and cohesive brand presence that reflects its soft-lifestyle positioning and creates an inviting, elevated shopping experience for its audience.