Scope of Work:
Brand Strategy, Brand Identity, Concept Development, Creative Direction, Web Design

Project Overview:
Cary Lash Co required a cohesive brand foundation that could support both retail products and in-person services. The goal was to create a brand that felt elevated, modern, and trustworthy while remaining approachable to its target audience.

The Objective:
To establish a clear brand identity and digital presence that unified the business under one visual and strategic direction, positioning Cary Lash Co for growth across multiple offerings.

The Approach:
The project began with brand strategy to define positioning, audience focus, and visual direction. From there, a refined brand identity was developed, including logo design, typography, and color systems. Concept development guided the overall look and feel, ensuring consistency across platforms. Creative direction was applied throughout to maintain alignment from brand visuals to web design execution.

The Deliverables:
-Brand strategy framework
-Logo suite and visual identity system
-Concept and mood development
-Creative direction across brand touchpoints
-Custom website design aligned with brand goals
-Product label design and sourcing

The Outcome:
Cary Lash Co launched with a unified brand and website that clearly communicates its offerings, elevates its credibility, and supports both retail and service-based growth.