Scope of Work:
Brand Strategy, Brand Identity, Creative Direction, Website Design (Concept)

Project Overview:
LATHHER is a haircare brand specializing in shampoos and conditioners designed to respect and celebrate natural texture. The brand required a strategic and visual foundation that could position it clearly within the haircare market while communicating inclusivity, care, and intention.

The Objective:
To develop a brand concept that honors texture-focused haircare while creating a strong, elevated identity capable of translating across digital platforms and future retail environments.

The Approach:
The project began with brand strategy to define positioning, audience, and messaging around texture-respecting care. A refined brand identity was created to balance softness and strength, supported by thoughtful creative direction that emphasized inclusivity and authenticity. A mock website was designed to visualize how the brand could live online, ensuring cohesion between storytelling, product education, and brand aesthetics.

The Deliverables:
-Brand strategy and positioning
-Visual brand identity system
-Creative direction for brand expression
-Website design concept (mockup)

The Outcome:
LATHHER was developed as a cohesive brand concept with a clear point of view, demonstrating readiness for digital launch and future product expansion.